Usain Bolt shares his love for Jamaica in a brand new promoting marketing campaign.
Picture courtesy of JTB
The Jamaica Vacationer Board (JTB) says it has formally launched its new promoting marketing campaign that includes legendary sprinter Usain Bolt, who was just lately appointed Jamaica’s World Tourism Ambassador.
In celebration of Jamaica’s Independence Day, JTB mentioned on Thursday, Aug. 7, that the marketing campaign debuted with a 30-second video spot that’s now airing throughout digital platforms.
Within the spot, JTB mentioned the world-renowned sprinter displays on how his upbringing in Jamaica –from the hills of Trelawny to international stardom – has formed each step of his journey.
“He highlights the nation’s power, resilience, and rhythm, inviting vacationers to expertise the island by way of its folks, tradition, and landscapes,” JTB mentioned.
Bolt says within the advert: “That is our Jamaica, the place you’ll be able to run within the sand or compete on the monitor, the place you’ll be able to cool off within the mountains, or you’ll be able to transfer them.
“That’s the spirit of Jamaica,” he provides. “We’re a small island, however we do massive issues right here.”
JTB mentioned the video celebrates Jamaica as greater than only a journey vacation spot, “positioning it as a sense – a spot the place guests can discover journey, inspiration, and connection.”
“Usain Bolt has lengthy been an icon of Jamaican satisfaction and excellence,” mentioned Jamaica’s Minister of Tourism Edmund Bartlett. “This marketing campaign brings his private story and nationwide satisfaction into focus, and shares that magic with the world.
“On our 63rd Independence Day, we’re proud to showcase to the world what makes Jamaica really unforgettable,” he added.
JTB mentioned Bolt will proceed to signify Jamaica on the world stage as a part of a broader marketing campaign technique that features digital storytelling, social media activations, and appearances at key international occasions.
“The marketing campaign is designed to deepen the emotional connection between Jamaica and vacationers whereas reinforcing the island’s attraction throughout its tradition, music, delicacies, and pure magnificence,” it mentioned.
Jamaica’s Director of Tourism, Donovan White mentioned this new marketing campaign “captures the essence of Model Jamaica.
“Jamaica is daring, genuine, and stuffed with coronary heart,” he mentioned. “Usain’s unmatched international attraction and deep love for Jamaica make him the right voice to hold our message to the world.”
