ST. JOHN’S, Antigua, CMC – The regional airline, LIAT (2020), says it has rebranded itself, introducing a contemporary brand and visible identification impressed by the vibrancy, range, and unity of the Caribbean.
The Antigua-based LIAT (2020) Restricted stated that “Liat Air” is now its new business title and model identification and that it “marks a major milestone in our transformation journey and reaffirms our renewed dedication to regional connectivity and operational excellence.
”Whereas our authorized and company title ‘LIAT (2020) Ltd’ stays unchanged, we are going to function publicly and commercially as ‘Liat Air’. This evolution permits us to strengthen our identification in each present and rising markets, bringing readability to who we’re and what we do,” the airline stated.
“The title ‘LIAT’ carries deep historic and emotional significance throughout the Caribbean. Nonetheless, as we develop and develop into new territories, we recognise the significance of creating our objective unmistakably clear,” stated the airline’s chief govt officer, Hafsah Abdulsalam.
“The title ‘Liat Air’ does precisely that, it honours and reinforces our legacy whereas positioning us confidently within the international aviation area.”
The airline said that the rebranding is a part of a broader modernization technique that features increasing its route community and enhancing the passenger expertise at each stage of the journey.
”The rebranding is being applied in phases; subsequently, passengers and most of the people could proceed to see the earlier ‘LIAT20’ brand on particular platforms, together with our plane. The entire transition is anticipated to be finalised by September 2025.
”Our operations proceed to run uninterrupted as we take this thrilling step collectively. ‘Liat Air’ stays steadfast in its mission to serve the folks and Islands of the Caribbean, reconnecting households, supporting economies, and selling tourism throughout the area,’ stated the airline, which operates an enhanced fleet of ERJ145 and ATR42-600 plane.
LIAT 2020 Restricted was fashioned in 2020 as a three way partnership between the federal government of Antigua and Barbuda and Air Peace, a non-public Nigerian airline, to exchange the defunct LIAT (1974) Restricted, which ceased operations in January 2024 on account of monetary difficulties exacerbated by the COVID-19 pandemic.
Antigua and Barbuda holds a 30 p.c stake, whereas Air Peace holds a 70 p.c stake and offered preliminary funding of roughly US$65 million.
