Martinique deepened its strategic partnership with American Airways final month throughout “Threads of Affect,” a vigorous celebration of Caribbean-American Heritage Month held on the airline’s headquarters in Dallas-Fort Value.
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Organized by American Airways’ Caribbean Worker Enterprise Useful resource Group, the occasion introduced collectively high tourism officers, airline executives, and staff to focus on the deep cultural and financial connections between the Caribbean and the US.
Muriel Wiltord, Director of the Americas for the Martinique Tourism Authority, joined tourism leaders from The Bahamas, Belize, and Jamaica in presenting their locations’ distinctive choices. Talking on behalf of the French Caribbean island, Wiltord spotlighted Martinique’s accessibility, sturdy well being care system, security, and its trio of UNESCO recognitions. She inspired attendees to “make it your personal,” underscoring Martinique’s distinct enchantment inside the area.
The occasion additionally featured a high-level panel dialogue on the way forward for Caribbean tourism. Individuals included Caribbean Tourism Group (CTO) Secretary-Common Dona Regis-Prosper and senior American Airways executives: Brian Znotins, Senior Vice President of Community Planning; Ralph Lopez Massas, Senior Vice President of Charlotte Operations; and José Freig, Vice President of Worldwide Operations. The panel emphasised the significance of data-driven methods, sustainable tourism, and strategic airline-destination partnerships.
Martinique’s presence on the occasion reaffirmed its shut ties with American Airways, which provides direct service from Miami — a key U.S. gateway. The collaboration highlights the important function of airlift in supporting the island’s tourism progress and enhancing connectivity throughout the Caribbean.
Participation within the occasion kinds a part of Martinique’s broader advertising technique to strengthen its model visibility in precedence markets and solidify institutional relationships. Partaking immediately with airline decision-makers and frontline workers is central to the island’s efforts to advertise its tourism product, make sure the longevity of its flight routes, and reinforce its standing as a standout Caribbean vacation spot.
The celebration additionally underscored the rising affect of Caribbean tradition and the significance of the area’s diaspora within the U.S., whereas showcasing American Airways’ long-standing dedication to the Caribbean.
