ST. GEORGE’S, Grenada, CMC – The Grenada Soccer Affiliation (GFA) hosted its extremely anticipated Commercialisation symposium on Saturday, June 28, drawing representatives from 36 golf equipment throughout Grenada, Petit Martinique, and Carriacou.
The symposium varieties a part of the GFA’s strategic efforts to modernise soccer administration and equip its associates with sensible instruments to construct sustainable, revenue-generating fashions. One of many key highlights of the morning session was a presentation by Markus Bartosch, a seasoned advertising and marketing marketing consultant who has performed a job in securing sponsorships for the German nationwide workforce.
His insights into international greatest practices helped body the dialogue round how even small golf equipment can apply skilled requirements to draw industrial curiosity.
With over 20 years of expertise in sports activities advertising and marketing, Tanya Lee Perkins, Sponsorship Ambassador for the Jamaica Soccer Federation (JFF) and Head of Leep Advertising and marketing, shared methods on rising revenues by way of company sponsorships, drawing from her in depth work in securing funding throughout sports activities broadcasting, monitor and subject, motorsports, soccer, and her ongoing sponsorship position with the Reggae Boyz’ Street to 2026 marketing campaign.
“There may be untapped worth in each membership; within the tales they inform, the communities & gamers they serve, and the fervour they generate,” mentioned Lee Perkins. Sponsorship isn’t only for the massive leagues. It’s about understanding your belongings, packaging them well, and making a compelling motive for manufacturers to sponsor.”
GFA President Marlon Glean praised the initiative and inspired golf equipment to view soccer not simply as a sport, but additionally as a enterprise alternative.
“Sport is a billion-dollar international business. That potential is inside our attain. With the correct instruments and mindset, our golf equipment can evolve into commercially profitable organisations.”
The GFA Commercialisation Symposium marked a major step ahead in reshaping how native golf equipment view their potential, not simply on the pitch, but additionally on the negotiating desk.
