The Grenada Tourism Authority (GTA), alongside airline and lodge companions, wrapped up a profitable advertising mission in Guyana aimed toward boosting Grenada’s attraction as a most popular vacation spot for Guyanese vacationers.
The initiative is a part of GTA’s wider technique to drive intra-Caribbean tourism and place Grenada, Carriacou, and Petite Martinique as vibrant, accessible island escapes.
The spotlight of the go to was a energetic promotional activation at Giftland Mall on June 19, the place the Grenadian delegation engaged immediately with the Guyanese public. The occasion featured vacation spot highlights, cultural exchanges, giveaways, and culinary showcases—all designed to introduce the essence of “Pure Grenada” to a brand new viewers.
“Guyana is an rising marketplace for leisure, funding, and commerce,” stated Tornia Charles, Director of Gross sales and Advertising and marketing on the Grenada Tourism Authority. “This mission allowed us to deepen that relationship whereas displaying how simple and thrilling it’s to journey to Grenada. We provide regional vacationers authenticity, journey, and leisure.”
Crowds at Giftland Mall have been drawn in by the possibility to win round-trip tickets to Grenada and complimentary lodge stays. The giveaways generated buzz on social media and within the native press, driving curiosity about Grenada’s well-known spice-scented landscapes, underwater sculpture park, rainforests, and cultural festivals.
In a nod to culinary diplomacy, the mission additionally challenged two Guyanese cooks to create Grenadian-inspired dishes utilizing hallmark substances like nutmeg and saltfish. Their ingenious takes—together with a nutmeg cooler, saltfish fritters, and a spiced dipping sauce—delighted attendees and showcased the flavors of Grenada in new and inventive methods.
Key companions on the mission included InterCaribbean Airways and lodge representatives from True Blue Bay Resort, Sea Breeze Lodge, and The Bay Home. Their presence allowed for direct engagement with potential vacationers, providing insights into Grenada’s lodging, hospitality, and in-destination experiences.
The initiative underscores Grenada’s dedication to strengthening Caribbean tourism ties and inspiring regional journey. In response to GTA, this is only one of a number of campaigns deliberate to increase Grenada’s attain throughout key regional and worldwide markets.
“We’re constructing bridges between Caribbean neighbors,” Charles added, “and creating new alternatives for tourism development and cultural change.”
