Bahamas Ministry of Tourism Targets Florida Market

MIAMI — The Bahamas Ministry of Tourism, Investments & Aviation launched a collection of regional gross sales and advertising and marketing missions concentrating on certainly one of its most profitable and carefully related markets, Florida. A delegation led by the Honourable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation, hosted occasions on June 10 and 11, together with Director Common Latia Duncombe and different senior
officers.

With the Miami–Ft. Lauderdale DMA recording the best variety of U.S. arrivals in January and February 2025, and year-over-year development persevering with from key cities equivalent to Miami, Fort Lauderdale, Orlando, Tampa and Boca Raton, officers are decided to harness this momentum to safe long-term development, deepen commerce partnerships, and showcase the most recent tourism improvements and growth plans.

“Our mission to Florida is significant as a result of it strengthens connections with a market that drives vital income into the Bahamian economic system. By refreshing these ties and concentrating on key area of interest vacationers we make sure that extra bookings stream on to Bahamian companies and communities. This collaboration strengthens the bond between our two locations, unlocking new alternatives and driving multi-destination journey that amplifies tourism’s optimistic impression all through The Bahamas. We’re forging a future the place tourism fuels sustainable development,” stated DPM Cooper.

Following the launch of its newest advertising campaign, It’s not one island, it’s a lifetime of them, the Ministry and vacation spot stakeholders will emphasize that The Bahamas presents way over a single getaway, inviting vacationers to return repeatedly to find the nation’s wealthy variety.

The crew engaged with a broad vary of tourism trade professionals together with wholesalers, journey specialists, journalists, potential buyers, airlines, and company companions.

These strategic conferences supplied beneficial alternatives to construct connections with product specialists, take part in in-depth discussions throughout Q&A periods, discover new product developments, and expertise genuine Bahamian tradition firsthand—full with native culinary delights, rhythmic music, refreshing cocktails, and a vigorous Junkanoo rush-out.

DG Duncombe added, “Florida is a key market and a necessary a part of our development technique. These missions reinforce our most strategic partnerships and showcase the depth and variety of product choices throughout our 16 island locations. Each engagement drives reserving potential, unlocks new commerce alternatives, and strengthens tourism’s contribution to nationwide growth. That’s the true spirit of a lifetime of islands.”