LAUDERHILL – On June 9, 2025, the City of Lauderhill acknowledged Black Males’s Well being Month and the launch of the Take Your Cherished One to the Physician (TYLOTD) marketing campaign. This daring, community-led effort is powered by the Health Foundation of South Florida to handle the pressing well being disparities affecting Black males in Lauderhill and Overtown. Impressed by the nationwide initiative launched by radio host Tom Joyner, this native activation meets males the place they’re. It builds belief and expands entry to care.
Launched throughout Males’s Well being Month and persevering with by means of September’s Prostate Most cancers Consciousness Month, the marketing campaign goals to have interaction 500 Black males to take themselves — and somebody they care about — to the physician. With a deal with preventive care, early detection, and entry to companies, Take Your Cherished One to the Physician is designed to interrupt cycles of medical distrust and survival-mode well being habits.
Take Your Cherished One to the Physician Marketing campaign Highlights
Barbershops change into wellness hubs providing free screenings and pledge sign-ups
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Wellness Checkpoint Occasions
Clinics and cellular models present screenings and care navigation for the uninsured
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Well being is Wealth Communications Marketing campaign
A culturally grounded media marketing campaign in English, Spanish, and Haitian Creole
“Constructing well being fairness is on the coronary heart of our mission,” stated Loreen Chant, President and CEO of the Well being Basis of South Florida. “By this marketing campaign, we’re not simply elevating consciousness — we’re creating entry factors, constructing belief, and welcoming males to prioritize their well being with out disgrace or limitations. That is about displaying up for your self and in your family members.”
The ‘Recognition’ from the Metropolis of Lauderhill highlights the marketing campaign’s significance. On this neighborhood, over 75% of residents are Black or African American. Knowledge from Broward County exhibits that Black males usually tend to be hospitalized for preventable circumstances. Additionally they face larger dying charges from treatable illnesses.
“This marketing campaign is private,” stated Commissioner Melissa P. Dunn, who requested the commendation. “Too usually, Black males in our metropolis delay care till it’s too late. This initiative meets them the place they’re — in barbershops, church buildings, and trusted neighborhood areas — and encourages motion. It’s time we deal with our well being just like the wealth it’s.”
Neighborhood Companions Embrace: Alpha Phi Alpha Fraternity, Inc., Kappa Alpha Psi Fraternity, Inc., Omega Psi Phi Fraternity, Inc., Masons, Kinam Barbershop, Haitian Mobilization Committee, United Lauderhill Neighborhood Affiliation, The Journey Institute Inc., Broward Neighborhood and Household Heart, Serenity for Youth & Households, Banyan Neighborhood Well being, and YMCA of South Florida, amongst others.
Residents can go to MyHealthPledge.org to take the pledge, discover occasions, and get entangled. They’ll additionally watch a brief video in regards to the marketing campaign here.
The Take Your Cherished One to the Physician marketing campaign is a part of the Black Health Summit In Action. That is an effort by the Well being Basis of South Florida to advertise well being fairness. They goal to make an actual distinction by means of partnerships and neighborhood involvement. The Well being Basis is working with native leaders. They’re discovering options for Black residents in South Florida.
Lauderhill residents, you’ll be able to take a beloved one to the FREE HEALTH SCREENING FOR MEN on Saturday, June twenty eighth from 10am to 2pm, at Broward Neighborhood & Household Well being Heart (BCOM) – 1295 NW fortieth Avenue, Ste. 200 (Lauderhill Mall). No appointment or insurance coverage wanted. Register at www.TLOTDLAUDERHILL.EVENTBRITE
