ST JOHN’S, Antigua, CMC – Cricket West Indies (CWI) and one of many Caribbean’s most trusted house furnishing and equipment retailers, Courts have shaped a strategic alliance that may help the game’s improvement all through the area.
Via the collaboration, Courts will help grassroots cricket improvement, fan engagement initiatives, and key regional tournaments.
Cricket West Indies CEO Chris Dehring expressed his enthusiasm for the partnership, which commences simply earlier than the beginning of the extremely anticipated “Full Ah Power” Residence Collection.
“Courts is a model that’s deeply woven into the on a regular basis lives of Caribbean folks, similar to cricket.
“This partnership represents an ideal alignment of two establishments that remember the area’s pleasure, resilience, and group spirit and couldn’t have come at a greater time, with each our girls’s and males’s squads making ready to do battle proper right here within the Caribbean,” Dehring mentioned.
“We’re excited to work with Courts to carry followers nearer to the sport they love and to proceed constructing the way forward for West Indies cricket.”
With a legacy spanning over 60 years, Courts is a retail model of the Unicomer Group. It has been a staple in Caribbean properties, synonymous with consolation, worth, and belief.
Felix Siman, Caribbean vice-president of Unicomer Group, mentioned he was happy to associate with CWI.
“Cricket is greater than a sport within the Caribbean — it’s a well-liked pastime that ignites the fervour of West Indian folks.
“Courts is proud to help Cricket West Indies, investing within the coronary heart of Caribbean tradition and the hopes and desires of individuals of all ages,” Siman mentioned.
“For greater than 60 years, Courts has been a part of Caribbean properties and sees this partnership as one other method through which the model can strengthen its reference to shoppers throughout the area.”
