The Jamaica Soccer Federation (JFF) has secured a serious increase in its World Cup qualification marketing campaign with the renewed and expanded help of Wisynco Group Restricted.
Via powerhouse beverage manufacturers WATA, Powerade, and the newly added Tru Shake, Wisynco is reaffirming its dedication to Jamaican soccer at a decisive second for the Reggae Boyz and Reggae Girlz.
The timing is pivotal. The Reggae Boyz are set to kick off their 2026 FIFA World Cup qualifying journey with an away match in opposition to the British Virgin Islands on June 7, adopted by an important residence conflict in opposition to Guatemala on June 10 on the Nationwide Stadium. Wisynco’s renewed partnership arrives as each gasoline and affirmation.
“No larger unifier than soccer”
“We acknowledge the unifying energy of soccer and its capacity to uplift the nation,” stated Erin Mitchell, Head of Shopper Advertising at Wisynco. “We’re proud to face with the Reggae Boyz on their journey to the FIFA World Cup in 2026 and to proceed our unwavering help of the Reggae Girlz as they set their sights on 2027.”
This dedication will not be new. Wisynco has lengthy supported Jamaica’s sporting desires, and its client manufacturers have turn into intently tied with among the nation’s prime soccer expertise. WATA model ambassador Jody Brown and Powerade’s Khadija ‘Bunny’ Shaw symbolize the synergy between efficiency and objective.
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Mitchell emphasised, “Via three of our beverage manufacturers — WATA, Powerade, and Tru Shake — our aim is to assist gasoline the efficiency and progress of our nationwide groups.”
JFF: “This partnership may final for many years”
Michael Ricketts, President of the Jamaica Soccer Federation, warmly welcomed the expanded sponsorship, underscoring its long-term significance. “I have to specific my deepest appreciation to Wisynco for renewing a partnership that I’m assured will final for many years. We additionally warmly welcome Tru Shake on board.”
He pointed to the unprecedented alternative forward: “This can be a super alternative; Mexico, the USA, and Canada have robotically certified, and now our Reggae Boyz should place themselves to hitch them on the 2026 FIFA World Cup.”
Fueling the struggle for qualification
Because the Reggae Boyz put together for back-to-back qualifiers, the significance of company help can’t be overstated. Dennis Chung, Normal Secretary of the JFF, expressed his gratitude: “Wisynco is a real basis of the Reggae Boyz and Reggae Girlz, and we’re very completely satisfied that they’ve come on board in a extra formal option to help the marketing campaign for 2026.”
Chung added with a contact of optimism, “We’re additionally happy with the addition of the Tru Shake model, which we’re certain will add some extra energy to the Boyz to get some extra objectives on the market.”
A imaginative and prescient shared
Tanya Lee Perkins, JFF’s Ambassador for Sponsorships, praised the strategic significance of the transfer: “Wisynco’s elevated sponsorship is a big step ahead for the Boyz on their Street to 2026 marketing campaign. It displays true perception in what’s to return for each our nationwide groups.”
Certainly, with Jamaica’s soccer narrative coming into an important chapter, the Wisynco-JFF alliance stands as a daring vote of confidence. One which doesn’t simply refresh, however revives the nation’s push for world soccer greatness.
