Reggae Sumfest boss Joe Bogdanovich is all smiles today, and for good cause.
The ultimate, much-anticipated piece of the Reggae Sumfest 2025 lineup has simply been revealed and is seismic. R&B icon Toni Braxton is about to headline Worldwide Night time 2 on Saturday, July 19, in Montego Bay, Jamaica.
“Her addition marks a daring new chapter for the pageant and underscores its rising international enchantment,” Bogdanovich advised Caribbean Life on Tuesday, Could 20, 2025.
“Toni’s soul-drenched vocals and timeless hits introduce a distinct form of emotional gravity,” he added. “It’s a daring transfer that expands the pageant’s enchantment whereas staying true to its roots.”
With hits like “Un-Break My Coronary heart,” “Breathe Once more,” and “He Wasn’t Man Sufficient,” Bagdonovich mentioned Braxton’s presence would deliver “sultry soul and emotional depth” to the pageant, which is historically dominated by high-energy dancehall and reggae acts.
He mentioned her efficiency will stand out at this 12 months’s occasion.
Worldwide Night time 1, in the meantime, packs a robust punch with the inclusion of World Boss Vybz Kartel and dancehall’s rising star Masicka.
“Masicka represents the mental core of recent dancehall,” Bogdanovich mentioned. “His lyrical precision, storytelling means, and acutely aware method place him on the forefront of the style’s new wave.
“Whether or not he’s delivering avenue anthems or introspective tracks, he instructions the stage with a confidence and readability that elevate each efficiency,” he added.
One other much-talked performer is Skeng, whose efficiency is predicted to deliver high-octane vitality to the stage.
“Skeng brings an unfiltered, kinetic vitality that embodies the uncooked fringe of the streets,” Bogdanovich mentioned. “He’s the sound of youthful riot, his music echoing with the depth of life in at the moment’s Jamaica.”
Ghanaian Afro-fusion star Moliy, whose breakout hit “Shake It To The Max” is presently one of many greatest songs in Jamaica, can be making waves within the 2025 lineup.
New York-based Jamaican leisure publicist and marketer Anthony “ER Guru” Turner, who will attend the July 13–19 pageant, praised the Sumfest workforce for Moliy’s inclusion.
“Moliy’s affirmation alerts the pageant’s embrace of Afrobeat sounds and highlights the shared roots of African and dancehall music,” he advised Caribbean Life.
With a lineup spanning continents and genres, Turner mentioned, “Reggae Sumfest 2025 might be greater than only a showcase of expertise however a celebration of cultural convergence.”
