“I at all times attempt to put Jamaica first,” mentioned quickest man alive Usain Bolt, as he was formally named the World Tourism Ambassador for his residence nation. The eight-time Olympic gold medalist was appointed to the function throughout a particular seventieth anniversary cocktail reception hosted by the Jamaica Tourist Board (JTB) on Could 21 at Devon Home in Kingston.
The appointment was offered by Director of Tourism Donovan White and Minister of Tourism Edmund Bartlett, who praised Bolt’s dedication to selling Jamaican tradition, folks, and world attraction.
“Usain Bolt embodies the spirit, power, and excellence of Model Jamaica,” mentioned Bartlett. “His attain and popularity give us a singular alternative to broaden Jamaica’s affect in new markets and deepen our influence in conventional ones.”
Usain Bolt has persistently emphasised his dedication to selling Jamaica by taking pictures commercials, ads, and different media initiatives on the island every time attainable. Through the years, he has typically talked about that he prefers to movie in Jamaica as a technique to showcase the nation’s magnificence, tradition, and expertise. This method not solely helps spotlight Jamaica as a vacationer vacation spot but additionally helps native creatives and the broader economic system.
For instance, his endorsements and promotional campaigns with manufacturers like Puma have steadily featured Jamaican backdrops, music, and solid members. It’s a part of his broader philosophy of at all times placing Jamaica first—one thing he referenced throughout his appointment as World Tourism Ambassador.
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“In each nation, there are robust instances. However it’s best to at all times attempt to help your nation and put your nation on the map. One in every of my largest issues is to at all times promote Jamaica in order that we can assist to decrease poverty and uplift the nation. That’s one thing that I at all times attempt to do, it doesn’t matter what’s happening in my life. I at all times attempt to put Jamaica first and uplift the nation as a result of that is the nation that helped to make me who I’m,” mentioned Usain Bolt.
Minister of Gender, Leisure and Sport, Olivia ‘Babsy’ Grange, additionally weighed in, praising the work of the JTB and declaring Minister Bartlett “the very best tourism minister wherever on the planet.”
The occasion at Devon Home was a part of the JTB’s seventieth anniversary celebrations, marking seven many years of positioning Jamaica as a top-tier world journey vacation spot—with Bolt now poised to be one in all its strongest ambassadors but.
