Quick-rising recording artist El Shaddai, also referred to as Dolly Don, is delivering a daring message of energy and self-worth in her upcoming single Priceless, set for launch on Might 24. The observe, produced by Mario Cheef, explores themes of self-love, empowerment, and inside resilience.
“Priceless was impressed by moments once I’ve felt underestimated or taken with no consideration—whether or not in love, enterprise, or life normally. I needed to step into my confidence and notice that softness doesn’t equal weak point. This track is a daring assertion that my price can’t be measured or purchased. It’s about self-love, inside energy, and proudly owning your energy. At its core, Priceless is a declaration of lady empowerment and a reminder to at all times stand on enterprise,” she mentioned, noting that Mario Cheef additionally dealt with the track’s engineering and visuals.
Born Shada Barrett, El Shaddai grew up between Tivoli Gardens and Jungle in Kingston earlier than relocating to Waterford in Portmore, St. Catherine. Now primarily based in Hartford, Connecticut, she has maintained her deep-rooted ardour for music all through her journey.
She believes Priceless will resonate broadly as an anthem for empowerment, significantly amongst girls.
“My final hope is that Priceless conjures up folks—particularly girls—to recognise their price and cease settling. I would like it to resonate throughout the globe, carry spirits, and function a reminder that confidence, worth, and self-respect are non-negotiable. I additionally need it to be that dancehall anthem that turns up each celebration, vogue present, and playlist it lands on,” El Shaddai added.
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Her rising discography contains tracks like Tip and Repeat that includes MC Nuffy. On June 4, she is going to launch a collaboration with Lisa Hyper titled Drunk Off Love (DOL).
“My mom was carefully linked to the unique Portmore Gaza motion again in Waterford, and he or she truly had me sing for Vybz Kartel once I was simply 11. He gave me some actually constructive suggestions. When Lisa Hyper came upon my mom is Anngodbless, every thing aligned naturally. I despatched her just a few songs, and he or she immediately gravitated towards Drunk Off Love (DOL). She got here to the studio at 1:00 a.m. and throughout the hour, Mario Cheef had already recorded her verse. The vibe was genuine and easy,” El Shaddai shared.
Together with her profession gaining momentum internationally, the artist has already achieved notable milestones.
“One in every of my proudest achievements is being part of the BET Awards Expertise in Los Angeles for 3 consecutive years. I used to be additionally featured within the prestigious African Achievements Awards with Mr. Davies Chirwa, who’s the founding father of Channel A TV. I’ve labored on initiatives with legends like Chuck Fenda. I’ve carried out on phases earlier than icons like Beres Hammond, Child Cham, Valiant, and extra—every expertise shaping my journey and pushing me to go tougher,” she mentioned.
As she continues to pave her personal path, El Shaddai is encouraging rising feminine artists to stay genuine in an ever-evolving trade.
“Keep true to your self. Whereas it’s pure to be impressed by others, by no means lose your originality. Benefit from the course of and do not forget that music is an artwork—not only a enterprise. Don’t let the strain change you. Your uniqueness is your energy, so defend it,” she suggested.
