NEW YORK – Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, together with Director of Tourism, Donovan White and different representatives from the Jamaica Vacationer Board (JTB), departed the island yesterday (April 6) to execute a strategic three-day advertising and marketing blitz in New York Metropolis, geared toward bolstering Jamaica’s tourism presence in the USA.
The advertising and marketing mission, which kicks off in the present day, April 7, is a part of the Ministry’s ongoing efforts to strengthen relationships with trade companions and bolster ahead bookings for the upcoming summer season season. This advertising and marketing blitz additionally comes because the Jamaica Vacationer Board celebrates its 70th anniversary, marking seven many years of selling Jamaica as a premier international vacation spot.
New York – Jamaica
Jamaica Minister of Tourism Hon Edmund Bartlett (file photograph)
Minister Bartlett emphasised the importance of direct engagement with the US market, Jamaica’s most essential supply of holiday makers, noting, “New York City stays a key pillar in our tourism technique, and it is important that we proceed to keep up sturdy, on-the-ground relationships with each commerce and media stakeholders in that space. This advertising and marketing blitz offers us with the chance to not solely showcase Jamaica’s distinctive choices but in addition to bolster our place as a prime vacation spot for American travellers.”
Advertising Blitz Agenda
– Public Relations Accomplice Replace Assembly
The three-day marketing campaign features a sequence of focused actions geared toward each commerce and shopper audiences. The primary day’s agenda contains a Public Relations Accomplice Replace Assembly adopted by shopper media one-on-one desk engagements, which can present the Minister and the group with useful alternatives to share Jamaica’s thrilling tourism developments. Moreover, Minister Bartlett is slated to take part in an interview on Good Night time New York, a distinguished native programme that draws a large viewers.
– Media Roundtable Luncheon
On Tuesday, April 8, the group will host a commerce media roundtable luncheon, additional participating with key influencers within the journey sector.
One-on-one classes with shopper media may even be performed, offering a extra intimate setting for discussing Jamaica’s numerous tourism choices, from sports activities tourism to heritage, and journey.
– Fireplace Chat and Reception
The ultimate day of the blitz will characteristic a Fireplace Chat and reception at New York College (NYU), providing attendees a platform for deeper engagement with trade leaders, teachers, and influential media representatives.
Donovan White, Director of Tourism, Jamaica (file photograph)
“This advertising and marketing blitz is essential to strengthening our ahead bookings, significantly as we look forward to the summer season season. The current success of native sports activities tourism occasions has generated a major enhance in customer curiosity, and we stay dedicated to securing sustained progress for our tourism sector,” Mr. White expressed.
Minister Bartlett is scheduled to return to Jamaica on Thursday, April 10, 2025.
