By Stephen Weir
Toronto’s new Girls’s Nationwide Basketball Affiliation (WNBA) group, the Toronto Tempo, has gained a robust ally. On March 3, 2025, it was introduced that tennis legend Serena Williams has joined the possession group of town’s first-ever WNBA franchise.
“I’m thrilled to announce my possession position within the first Canadian WNBA group, the Toronto Tempo,” Williams stated. She emphasised the significance of investing in girls’s sports activities, calling it a robust enterprise alternative and a vital step in elevating feminine athletes.
The possession group is led by Kilmer Sports activities Ventures, headed by Canadian businessman Larry Tanenbaum. Tanenbaum expressed his admiration for Williams, calling her an “icon, a task mannequin, and a power for change on the earth.” He praised her tenacity, willpower, and success in overcoming challenges, stating, “She exemplifies the easiest of what the Tempo stand for—we couldn’t be extra honored to have Serena in our courtroom.”
Williams will take an energetic position in shaping the group’s visible id, together with jersey designs and merchandise collaborations. The involvement of such a globally acknowledged determine is anticipated to spice up the Tempo’s model visibility and attraction.
Workforce president Teresa Resch additionally lauded Williams’ addition to the group, calling her “the best athlete of all time.” Resch added, “Her influence on this group and this nation goes to be unimaginable. She’s set the bar for girls in sport, enterprise, and the world—and her dedication to utilizing that success to create alternatives for different girls is inspiring.”
The Toronto Tempo will debut on the Coca-Cola Coliseum in 2026. As a part of its nationwide outreach, the group can even host regular-season video games in Montreal and Vancouver. Followers desirous to assist Canada’s first WNBA group can register for the Season Ticket Waitlist at tempo.wnba.com.
The Caribbean Digicam reached out to Serena Williams’PR company to ask her if she can be shifting to Toronto subsequent yr, or if she can be attending any of the video games in Montreal and Toronto. Max Wolfe Los Angeles Publicist for Williams’ gave the Caribbean Digicam a reasonably temporary response
“We aren’t offering any additional remark apart from the beneath quote that Serena personally posted on social media Wolfe responded:
“I’m thrilled to announce my possession position within the first Canadian WNBA group, the Toronto Tempo,” stated Serena Williams. “This second isn’t just about basketball; it’s about showcasing the true worth and potential of feminine athletes — I’ve all the time stated that girls’s sports activities are an unimaginable funding alternative. I’m excited to companion with Larry and all of Canada in creating this new WNBA franchise and legacy.”
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