Alkaline, in collaboration with New Period Productions, introduced on Friday that the extremely anticipated New Guidelines Pageant will return to Jamaica on July 5, 2025.
“This thrilling occasion will happen on the Trelawny Multipurpose Stadium, promising an unforgettable expertise for followers and music lovers,” Rickardo Shuzzr of Shuzzr Media instructed Caribbean Life.
“Following the overwhelming success of earlier stagings, together with the landmark occasion in Kingston in 2017, which was repeated in 2022, the New Guidelines Pageant has develop into synonymous with high-energy performances, vibrant experiences, and a celebration of up to date dancehall tradition,” he added.
“With a lineup showcasing established and rising expertise, this yr’s competition is about to raise the usual even additional, promising an exhilarating expertise for all attendees,” Shuzzr continued.
Kereena Beckford, Alkaline’s supervisor, stated: “Jamaica is the birthplace of reggae and dancehall, and we’re honored to carry New Guidelines Pageant again dwelling.
“Our followers in Jamaica have all the time been the heartbeat of our model, and we will’t wait to ship an exhilarating expertise that resonates with them,” she added.
Shuzzr stated that Alkaline, identified for his chart-topping hits and dynamic performances, stays dominant within the reggae-dancehall style.
“His skill to attach with followers by music and cultural expression has solidified his standing as certainly one of Jamaica’s premier artiste,” he stated.
“With performances already scheduled in Boston, London, Toronto, St. Vincent and the Grenadines, Alkaline has included Jamaica within the listing of stops for an anticipated busy promotional yr,” he added.
Alkaline stated: “Trelawny is my mom’s hometown, so it’s solely becoming.
“So, this summer season, it’s the place to carry a vibe with my household and followers,” he added. “It’s extra than simply one other New Guidelines expertise, so Jamaica. the time is now.”
In contrast to previous stagings of the New Guidelines Pageant in Jamaica, which had been held in Kingston, Shuzzr stated, “this yr’s staging might be on the Trelawny Multipurpose Stadium, demonstrating a strategic transfer for Alkaline and his staff.”
Beckford added: “Through the years, Kingston and St. Andrew municipal has been the house to many huge festivals.
“Nonetheless, leisure lovers from the island’s western facet have been considerably excluded,” she stated. “Alkaline and New Period Manufacturing’s choice to take the present to Trelawny Multipurpose Stadium this yr is to cater to a wider fanbase.”
Shuzzr stated the Jamaica leg of New Guidelines 2025 will present “a novel platform for followers to have interaction with their favourite artiste whereas having fun with a competition environment crammed with music, artwork, and tradition.
“The Western area has contributed a lot to the tradition that retains our nation viable,” he stated. “Our staff will all the time discover artistic methods to assist the nation’s growth, carry or ignite financial progress throughout the island, and, most significantly, cater to Alkaline’s followers.”
