The Valley, Anguilla – The Anguilla Vacationer Board (ATB), the official entity accountable for selling and advertising Anguilla held a two-day market planning session in New York Metropolis. The ATB’s Worldwide Representatives had a gathering. This was beneath the management of Mrs. Melisha Maccow-Niles, the Chairperson, and Stacey Liburd, the Director of Tourism. They mentioned advertising campaigns, media outreach, and methods to construct partnerships.
These partnerships embody journey commerce professionals, airways, regional vacationer boards, stakeholders, and public/non-public companions.
Members included companies from Canada, the UK, South America, Italy, and the USA. They have been joined by representatives from a digital and promoting company. Collectively, they introduced their suggestions for the 2025 exercise calendar.
This session marked Chairperson Maccow-Niles’ first assembly with the ATB’s Worldwide Representatives, offering a possibility to interact with the abroad groups and actively contribute within the planning discussions.
In her remarks, Director Liburd emphasised the growing competitors from rising luxurious locations and the necessity for Anguilla to strengthen its place as a premier journey vacation spot. She emphasised the significance of diversifying area of interest market segments by creating strategic initiatives to assist the mid-market and the island’s increasing villa sector.
As the primary in-person assembly of 2025, we mentioned the altering world panorama. We famous that latest authorities modifications in key markets have introduced new guidelines. These guidelines may have an effect on Anguilla’s financial system and tourism trade.
Amid the evolving world panorama, Director Liburd additional said that, “Anguilla is now strategically positioned to draw extra guests from Colombia, additional strengthening our presence within the South America market following the elimination of the visa requirement for Colombian nationals.”
Advertising and marketing Initiatives
Chairperson Maccow-Niles shared her happiness with the advertising plans. She praised the representatives for his or her arduous work in selling Anguilla. She inspired them to maintain up their ardour and authenticity, even from afar.
Chairperson Maccow-Niles famous that Anguilla is about to see a giant rise in enterprise from yachting. This development is obvious in 2024. She additionally identified the rising curiosity within the island’s dive market. She sees it as the following good space for tourism development.
Chairperson Maccow-Niles highlighted the good efficiency of Anguilla’s accommodation sector. She noticed that many locations have been absolutely booked in 2024. This contains resorts, boutique inns, villas, and mid-market choices.
“This sturdy efficiency underscores a promising outlook for all lodging sectors as we sit up for 2025 and past,” she said.
