KINGSTON, Jamaica, CMC—The Jamaica Vacationer Board, in partnership with Accenture Track, has launched a brand new marketing campaign referred to as Contrasts. It’s designed to fulfill the expectations of immediately’s vacationers who search locations providing a definite vary of immersive experiences.
The marketing campaign showcases the One Love island’s distinctive mix of enriching actions, cultural appeal, and pure magnificence – and a “vibe” that may solely be present in Jamaica.
“We’ve immense satisfaction in our individuals, our hospitality, and the multitude of experiences we are able to present,” mentioned Minister of Tourism Edmund Bartlett. “This new marketing campaign is designed to showcase simply that and to compel each new and returning guests that we’ve got one thing for any sort of ‘vibe’ they’re in search of whereas on trip.”
Emphasizing the variety all through the island, the brand new marketing campaign additionally celebrates Jamaica’s multidimensional enchantment and the way there’s something for everybody – these in search of something from luxurious and journey to romance and tradition.
Persevering with the Come Again marketing campaign, Contrasts highlights Jamaica’s individuals and wealthy cultural heritage, encouraging vacationers to “come and see for themselves.”
“Our want is for guests to really feel in complete sync with the perfect model of themselves,” mentioned Donovan White, Director of Tourism in Jamaica. “In Jamaica, they’ll take pleasure in a trip that most closely fits their pursuits by our numerous cultural experiences, unparalleled magnificence, and heat hospitality. It’s a vibe that may solely be discovered on our shores.”
