KINGSTON, Jamaica – The Jamaica Tourist Board, in partnership with Accenture Song, has launched a brand new marketing campaign, known as “Contrasts”, designed to satisfy the expectations of at the moment’s vacationers who search locations providing a definite vary of immersive experiences.
The marketing campaign showcases the “One Love” island’s distinctive mix of enriching actions, cultural allure, and pure magnificence – and a “vibe” that may solely be present in Jamaica.
Minister of Tourism, Hon Edmund Bartlett
“We have now immense pleasure in our individuals, our hospitality, and the multitude of experiences we’re in a position to present,” stated Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “This new marketing campaign is designed to showcase simply that, and to compel each new and returning guests that we’ve one thing for any kind of ‘vibe’ they’re on the lookout for whereas on trip.”
Wealthy Cultural Heritage
The brand new marketing campaign highlights the range of the island. It celebrates Jamaica’s many sights. There’s something for everybody right here. You will discover luxury, journey, romance, and tradition. “Contrasts” is a part of the “Come Again” marketing campaign. It focuses on Jamaica’s individuals and wealthy cultural heritage. The marketing campaign invitations vacationers to “come and see for themselves.”
Numerous Cultural Experiences
Donovan White, Director of Tourism, Jamaica
“Our want is for guests to really feel in complete sync with the very best model of themselves,” stated Donovan White, Director of Tourism, Jamaica. “In Jamaica, they will actually get pleasure from a trip that most accurately fits their pursuits by way of our various cultural experiences, unparalleled magnificence, and heat hospitality. It’s a vibe that may solely be discovered on our shores.”
