KINGSTON, Jamaica, CMC—The Ministry of Agriculture and Fisheries is utilizing know-how to guard the model integrity of Jamaica’s famend Blue Mountain Espresso.
Minister Floyd Inexperienced stated blockchain know-how will probably be leveraged to make sure that shoppers worldwide can confirm the authenticity of their espresso purchases.
“In all probability the factor that I’m most enthusiastic about is how this 12 months we’re going to be utilizing know-how to not solely be capable of hint the place each single ounce of Blue Mountain Espresso comes from however to inform the story behind it,” he stated on the launch of the Blue Mountain Espresso Pageant 2025.
Minister Inexperienced highlighted the continued challenges posed by counterfeit merchandise, saying, “As a result of we have now the very best espresso on the planet, individuals attempt to use our product to move themselves off as the very best espresso on the planet.”
To fight this concern, every batch of Blue Mountain Espresso will now function a novel Fast Response (QR) code that buyers can scan.
This code will present detailed details about the espresso’s journey from farm to market, together with its origin, harvest date, and processing particulars.
“If you purchase Blue Mountain Espresso anyplace on the planet, it is possible for you to to scan that QR code and it’ll inform you that that is genuine Jamaican Blue Mountain Espresso,” Inexperienced defined.
“By so doing, not solely are we defending our revenues, however we’re additionally making certain that these new European Union (EU) requirements [for agriculture] which have come about that talk to deforestation are met.”
The EU requirements give attention to environmental sustainability, efficiency, and equity.
“We can fulfill these necessities to indicate that the very best farmers on the planet use the very best practices on the planet,” the agriculture minister added.
He expressed optimism for progress in Jamaica’s espresso sector attributable to these developments.
Inexperienced confused that this initiative marks a major step ahead in preserving Jamaican Blue Mountain Espresso’s legacy and fame on the worldwide stage.
