CASTRIES, Saint Lucia – The Board of Administrators of the Saint Lucia Tourism Authority (SLTA) is happy to announce the appointment of Mr. Louis Lewis as Chief Government Officer, efficient October 1, 2024. Mr. Lewis beforehand served as CEO and Director of Tourism on the Saint Lucia Vacationer Board for a nine-year interval earlier than its rebranding to the Authority in 2017.
In his earlier roles, Mr. Lewis strengthened the group’s model, elevated airlift and boosted demand for Saint Lucia, whereas additionally elevating the Saint Lucia Jazz & Arts Competition to worldwide prominence. Most just lately, he was the CEO of the Tobago Tourism Company Restricted (TTAL) for 5 years, the place he applied revolutionary advertising and marketing methods and partnerships that considerably elevated customer numbers and enhanced Tobago’s world repute.
Mr. Lewis holds an MBA in Normal Administration and a Bachelor of Science in Economics from the College of the West Indies (Cavehill Campus). He’s an authorized Undertaking Administration Skilled (PMP) and has accomplished superior coaching in Tourism Vacation spot Administration at George Washington College, together with varied applications from the Worldwide Financial Fund and the U.S. Federal Reserve.
Returning to His Roots
Louis Lewis
Mr. Lewis expressed his enthusiasm for his new function, saying, “I’m honored to steer the esteemed Saint Lucia Tourism Authority. This place permits me to return to my roots, and I’m wanting to convey my skilled expertise, sources and networks to a dynamic group. My focus will probably be on deepening our connection to the tourism commerce, enhancing our vacation spot’s enchantment and enriching the customer expertise. This appointment provides me a deep sense of private achievement, because it allows me to offer again to my homeland by means of the very important trade of tourism. Collectively, we are able to flip challenges into alternatives and proceed to raise Saint Lucia’s standing as a premier world vacation spot.”
Chairman of the Saint Lucia Tourism Authority, Thaddeus M. Antoine remarked, “We’re excited to welcome Louis to the helm. His in depth expertise and confirmed observe report make him the best chief for our subsequent section of tourism growth. We’re assured in his capability to navigate the challenges and alternatives that lie forward.”
Antoine expressed gratitude to former CEO Lorine Charles-St. Jules for her invaluable contributions. Beneath her management, the SLTA efficiently navigated a difficult restoration interval throughout the pandemic, securing 13 main awards for the vacation spot. She revamped the diaspora advertising and marketing technique with the revolutionary Lucian Hyperlinks Program and enhanced the island’s advertising and marketing by integrating extra cultural parts. Her dedication has left a long-lasting affect on Saint Lucia’s tourism panorama.
Lewis’ return comes at a pivotal second as the worldwide tourism trade undergoes vital shifts. With the Authority specializing in high-profile occasions, worldwide advertising and marketing and strategic partnerships, one being with Puma® and Tourism Ambassador, Saint Lucia’s Olympic Champion, Julien Alfred, there’s a strong basis for development. As CEO, Louis Lewis will oversee all facets of the Saint Lucia Tourism Authority, which has been the vacation spot’s lead advertising and marketing company since its institution in August 2017.
