Jamaica’s Ministry of Tourism, together with its public our bodies and trade companions, is gearing as much as observe Tourism Consciousness Week (TAW) 2024 from September 22-28 beneath the theme “Tourism and Peace: Out of Many, One Love.”
This yr’s focus aligns with the United Nations World Tourism Group’s world theme for World Tourism Day on September 27, “Tourism and Peace.”
Minister of Tourism, Hon. Edmund Bartlett, emphasised the importance of the week, highlighting the profound influence of tourism past simply its financial advantages. “Tourism isn’t just an financial driver for Jamaica, however a bridge between cultures. It creates an intercultural dialogue that breaks down obstacles and promotes understanding,” mentioned Minister Bartlett. “The theme ‘Tourism and Peace: Out of Many, One Love’ encapsulates the essence of Jamaica—a vibrant mix of cultures that unites each locals and guests in a shared love for humanity.”
Echoing the Minister’s sentiments, Jamaica’s Director of Tourism, Donovan White, added, “The occasions for Tourism Consciousness Week 2024 will showcase how the sector can act as a catalyst for peace each regionally and globally. By way of tourism, Jamaica has the chance to paved the way in making a world the place peace isn’t just an aspiration however a tangible actuality.”
Per week of actions
The week’s actions will kick off with a Thanksgiving Church Service on the Household Church on the Rock in Montego Bay on Sunday, September 22. A sequence of occasions will observe, together with the disclosing of a mural alongside Peters Lane, Downtown Kingston, on Monday, September 23. Impressed by the TAW theme, the mural will symbolize tourism’s skill to foster unity throughout cultures.
– Commercial –
One of many highlights of the week is the TAW Youth Discussion board on Wednesday, September 25. College students from Tourism Motion Golf equipment (TAC) throughout the island will collect to discover the position of tourism in selling peace and unity. The discussion board will characteristic a Speaker Sequence and a Storytelling Competitors, giving college students the chance to share their imaginative and prescient for a peaceable world formed by tourism.
On Thursday, September 26, the main focus will shift to Jamaican delicacies with “Savour Jamaica,” a culinary occasion on the Artisan Village in Falmouth, Trelawny. Themed “Out of Many, One Pot, One Love,” the occasion will showcase genuine Jamaican dishes, emphasizing how meals connects individuals by gastronomy tourism.
The week will culminate with the “Out of Many, One Love” live performance at Devon Home on Friday, September 27, in celebration of World Tourism Day. Hosted by Jenny Jenny, the live performance will characteristic performances by Jesse Royal, Lila Ike, and DBurnz, with music by DJ Kurt Riley. The occasion will carry collectively the general public, tourism companions, and stakeholders for a night of cultural trade and celebration.
Whereas the occasions unfold in Jamaica, Minister Bartlett will be part of world tourism leaders in Tbilisi, Georgia, to mark World Tourism Day 2024. Reflecting on the worldwide significance of tourism, he said, “Peace is extra than simply the absence of battle; it’s concord, acceptance, and mutual understanding. Jamaica’s tourism trade isn’t solely a pillar of financial development but additionally a drive for world peace. By fostering the free move of individuals and concepts throughout borders, tourism builds bridges of understanding and acceptance.”
He urged all to take part within the week’s actions and keep engaged by the Ministry’s social media platforms @tourismja for additional updates. “Allow us to use tourism as a strong instrument to alter the world, fostering world unity and understanding,” Minister Bartlett added.
