KINGSTON, Jamaica – Brando Hayden, managing director of JN Fund Managers, has referred to as for Jamaican athletes to leverage the facility of Model Jamaica to create monetary stability, whereas making a wider name for Jamaica to deepen its understanding and actualise the immeasurable worth of its model on the world stage and throughout the international sporting trade.
Mr Hayden was talking as a panellist on the not too long ago held two-day PPPIVOT Peak Efficiency Summit 2024 at The College of the West Indies,not too long ago, which sought to provide attendees from all industries a chance to hone their very own peak efficiency by way of finest practices from trade consultants in areas together with management, entrepreneurship, mindset, strategic affect and monetary efficiency.
Monetary Literacy
Talking from a novel perspective as each the managing director of JN Fund Managers and a former World Athletics athletes’ consultant (agent), Mr Hayden emphasised the necessity for athletes to make smart selections to safe their monetary future, by way of monetary literacy, and entry to wealth-building options supplied by way of the JN Group. From a brand-building perspective, he advocated for a greater understanding of the function of value discovery mechanisms in negotiations, by which athletes can gauge the worth of their value and work, to have the ability to reap the monetary advantages for long-term monetary success.
Brando Hayden, managing director of JN Fund Managers,
“Once I talk about value discovery, we have to respect our relative worth, not solely in our house, however globally, by way of Model Jamaica, in order that we will monetise it absolutely,” mentioned Hayden through the panel dialogue on “Optimising Entrepreneurship and Monetary Efficiency”.
Constructing Jamaica’s Model
He additional highlighted the numerous worth that Jamaican athletes deliver to buiding the country’s brand, with a proliferation of sporting occasions, now simply accessible throughout a number of media platforms worldwide. He argued that this measured publicity must be used to offer a benchmark for the negotiation of endorsement offers athletes and governing our bodies obtain.
In addressing the alternatives worldwide manufacturers have seized to accomplice with Jamaica’s athletes, Mr Hayden identified that a few of the offers might not have absolutely realised the monetary worth of the governing our bodies and the athletes.
“It’s a little bit of a pet peeve for me. However on the identical time, we should recognise that our affiliation with many worldwide manufacturers outdoors Jamaica has additionally helped to develop our model. So, it goes each methods, however as with the worldwide manufacturers, we now have to begin to respect extra absolutely the worth of what we deliver to the desk,” Hayden added.
He additionally addressed the broader subject of Jamaica’s have to personal and extricate the immense worth of its tradition as a complete, given how pervasive it has turn out to be in each nook of the globe.
“Who precisely is the keeper of our model? The tendency is to say authorities, however I don’t know if it’s solely the federal government’s accountability or if the federal government is essentially geared up to do this. However I have to say that there’s a want for us to seize a whole lot of the worth that appears to be flying away from us, in order that we will proceed to construct the model and the economic system in a sustainable method,” he acknowledged.
Easy methods to Leverage Model Jamaica’s Worth
Enterprise and commerce skilled, Tastey Blackman echoed Mr Hayden’s sentiments, underscoring the necessity for trade knowledge to help in measuring and leveraging Model Jamaica’s worth. She emphasised the collective accountability of the personal sector, people, and the federal government in that effort, calling for extra give attention to mental property safety within the digital age, and for worldwide alliances and collaboration with international locations skilled in model administration, to help Jamaica with actualising its true model potential.
Dr Andre Haughton, senior lecturer in Economics at The College of the West Indies, Mona, advisable conducting an audit of all components representing Model Jamaica. He careworn the significance of figuring out the completely different components of the model and their commensurate worth, in order to facilitate rigorous and truthful negotiation for compensation when these components are utilized by others globally.
“Till we categorise the completely different points of Model Jamaica after which state particularly what these points are, we is not going to be ready to have the ability to earn and generate earnings from these completely different points as they current themselves within the international market,” Dr Haughton defined.
The symposium underscored the significance of understanding, managing, leveraging and capitalising on a number of key points of Model Jamaica’s worth to make sure sustainable financial progress and truthful compensation.
