GEORGETOWN, Guyana, CMC – Guyana is poised to welcome 350,000 guests in 2024, reflecting a major enhance in its tourism sector.
In keeping with the Guyana Tourism Authority’s (GTA) Tourism Statistical Digest 2023, the nation’s tourism business has rebounded from the pandemic and surpassed its pre-pandemic customer numbers.
Director of the Guyana Tourism Authority (GTA) Kamrul Baksh highlighted within the report that worldwide tourism reached 88 p.c of its pre-pandemic ranges, with world arrivals nearing 1.3 billion, because the UNWTO World Tourism Barometer of 2023 famous.
Baksh projected a full restoration of worldwide tourism by 2024, pushed by pent-up demand, expanded air connectivity, and a robust resurgence in Asian markets.
“Guyana’s tourism business is a part of this world pattern, which may be attributed primarily to the assist obtained from each the non-public and public sectors,” Baksh acknowledged.
In 2023, Guyana noticed an 11 p.c enhance in guests in comparison with 2022, with 319,147 vacationers, marking an addition of 4,420 arrivals.
Customer numbers from January to April 2024 confirmed a 12.4 p.c enhance over the identical interval in 2023, accounting for 112,751 guests.
The projection for 2024 is 350,000 guests, bolstered by the addition of 595 new resort rooms and main calendar occasions such because the Rupununi Rodeo, Mashramani, and Cricket Carnival.
Different contributors to the anticipated development embody ongoing oil manufacturing, elevated advertising and marketing efforts, product improvement, and main conferences.
The pattern is predicted to proceed within the coming years, with extra motels being accomplished and a sturdy lineup of occasions, considerably increasing the nation’s lodging capability.
The World Journey and Tourism Council (WTTC) famous that in 2023, Guyana’s tourism business supported over 18,000 jobs.
Customer demographics reveal that almost all of arrivals in 2023 got here from the USA (47 p.c), adopted by the Caribbean (27 p.c), Canada (9 p.c), Europe (six p.c), and South/Central America (six p.c).
Notably, 45 p.c (144,307) of those arrivals had been diaspora guests, whereas 55 p.c (174,840) had been non-diaspora vacationers, predominantly from the Caribbean and the USA.
Leisure journey was the primary objective of visits, accounting for 69 p.c (220,549) of whole arrivals, adopted by enterprise journey at 17 p.c (53,377).
“I’m assured that we’re on the best path to attaining exceptional success with assist from all key stakeholders, together with the Authorities of Guyana via the Ministry of Tourism, Business and Commerce. Guyana is on an plain path to greatness,” the GTA director acknowledged.
The final 12 months’s version of the Tourism Statistical Digest supplies stakeholders with important tourism data and statistics, guiding coverage choices, advertising and marketing methods, product improvement, and funding alternatives.
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