KINGSTON, Jamaica, CMC – Jamaica, forecasting that 4.58 million guests will go to the nation this 12 months with potential earnings of US$4.38 billion, has launched into a multi-city advertising and marketing blitz in the US.
Tourism Minister Edmund Bartlett is main the initiative, which incorporates a number of conferences with airline companions and significant interviews with high media homes in New York, Chicago, and Dallas.
Tourism Minister Ed Bartlett (File Photograph)
“It’s essential that we preserve sturdy relationships with our tourism companions in the US, which is our largest supply market, bringing in 74 % of our arrivals. It’s by these sturdy relationships now we have been capable of expertise continued progress to be 4 % up over 2023,” mentioned Bartlett.
The multi-city advertising and marketing blitz begins in New York with a collection of essential media interviews and participation on the Caribbean Tourism Group (CTO) Week, the place Bartlett can be amongst panelists on the “Minister’s Discussion board (Leveraging Synthetic Intelligence)” dialogue.
Underneath the banner of CTO’s Thirty fifth-anniversary theme, “Connecting the Globe, Celebrating Range,” Caribbean Week 2024 will showcase a dynamic lineup of occasions and enterprise conferences.
Bartlett may even maintain conferences with senior executives from main airline operators, akin to Jetblue, Delta, and United.
“We’re utilizing the chance to reengage our companions and promote the exceptional progress of our tourism sector. We by no means take as a right the laborious work of our tourism stakeholders and employees within the business who’ve contributed to Jamaica’s tourism success.
“By way of this US engagement, we are going to drive much more conversations round strengthening our partnerships for additional progress,” mentioned Bartlett.
Director of Tourism Donovan White says the US stays a key supply marketplace for Jamaica, “and as such, it’s essential that we persistently interact with our essential stakeholders to seek out methods to enhance our outcomes.”
Jamaica set a file with greater than 4 million guests final 12 months, and throughout the first 4 months of this 12 months, the island welcomed greater than two million arrivals.
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