In a transfer poised to reinforce regional journey, the Jamaica Vacationer Board (JTB) has introduced a major partnership with the St. Lucia Tourism Authority and InterCaribbean Airways.
This collaboration goals to spice up air connectivity inside the Caribbean, facilitating simpler and faster journey between islands.
A brand new flight path to cultural change
The partnership was formally unveiled at a vibrant St. Lucia Impressed Mixer held on April 11 on the Jamaica Pegasus.
The occasion served as a platform to introduce St. Lucia to the Jamaican market, spotlighting the convenience of journey facilitated by InterCaribbean Airways.
Passengers can now fly from Barbados to St. Lucia in simply at some point, permitting for seamless journey experiences throughout the Caribbean.
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Multi-destination holidays
Donovan White, Director of Tourism for Jamaica, emphasised the timeliness of this initiative.
The brand new air routes not solely promote cultural change but additionally help the idea of multi-destination holidays, enhancing tourism choices throughout the area.
This initiative is about to broaden the scope for guests searching for genuine Caribbean experiences.
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Fostering regional tourism synergy
Mrs. Odette Dyer, Regional Director for Jamaica, highlighted the advantages of such collaborations, which place the Caribbean as a high vacation spot for numerous cultural experiences.
She reiterated the JTB’s dedication to fostering development and improvement throughout the Caribbean by means of strategic partnerships.
Showcasing St. Lucia’s wealthy choices
On the mixer, Christopher Gustave from the St. Lucia Tourism Authority highlighted the benefits introduced by the partnership with InterCaribbean Airways.
He famous the brand new connectivity permits vacationers visa-free, same-day entry to St. Lucia, selling tourism and strengthening ties between the 2 nations.
A Marketing campaign to Rediscover the Caribbean
Carole Fox, Nation Supervisor for InterCaribbean Airways, mentioned the importance of this partnership within the context of their ‘Rediscover our Caribbean’ initiative.
This marketing campaign is designed to focus on the distinctive sights of every vacation spot, reaching new vacationers by means of collaborations with regional vacationer boards and content material creators.
A milestone flight celebrating regional icons
The collaboration celebrated a milestone earlier this yr with the inaugural InterCaribbean Airways flight from Bridgetown, Barbados to Kingston, Jamaica.
This flight, affectionately named the “Irie” flight in honor of Jamaican reggae legend Bob Marley, marked a major step in enhancing regional connectivity and cultural integration.
This strategic partnership among the many Jamaica Vacationer Board, St. Lucia Tourism Authority, and InterCaribbean Airways marks a brand new chapter in Caribbean tourism, promising enriched journey experiences and deeper cultural connections throughout the area.
