Frontier Airways has determined to cease its flights from Cleveland to Montego Bay, Jamaica, merely a month after launching the route.
Regardless of this setback, tourism officers in Jamaica stay optimistic concerning the nation’s tourism outlook.
No antagonistic impact on arrivals projections
Delano Seiveright, Senior Advisor and Strategist on the Ministry of Tourism stays upbeat about Jamaica’s tourism prospects.
He asserted that the cancellation of Frontier’s route wouldn’t have antagonistic results on the nation’s anticipated stopover arrivals.
Optimistic projections
Seiveright factors out that there are nonetheless ample seats accessible to accommodate the projected arrivals.
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“For the winter interval from January to April 2024, we anticipate welcoming 1,294,722 passengers from 1,523,202 seats throughout areas, with a projected load issue equalling that of 2019, at 85 per cent,” he mentioned.
US market continues to drive tourism
Regardless of the setback, Seiveright emphasizes the resilience of Jamaica’s tourism business, particularly its reliance on the US market.
Talking with Loop Information, he shared that the US stays the “key market driver for our vacation spot”, with new and rising markets positioned to contribute to focus on arrivals and revenues.
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Aggressive nature of the airline business
Whereas Seiveright couldn’t present a particular motive for the route’s termination, he acknowledges the aggressive panorama of the airline business.
He defined that given the aggressive nature of the industrial airline business, generally airways are compelled to chop again on flights.
Jamaica’s connectivity
Seiveright underscores Jamaica’s robust connectivity, mentioning main US carriers serving the vacation spot.
He factors out that Jamaica is likely one of the most related locations within the area, including that just about each main US service serves Jamaica.
New flights offset setback
Regardless of the cancellation, Jamaica has secured a number of new flights in current months.
Seiveright talked about that over the past a number of months, Jamaica has gained a number of new airways, specifically Jetlines and Aptitude out of Canada and Norse Atlantic out of the UK.
Frontier Airways’ final flight to Jamaica is scheduled for June 29, citing inadequate client demand for the service in the course of the full summer season season.
