Barbados Tourism Advertising Inc. (BTMI) clinched the highest spot within the vacation spot class on the esteemed Routes Americas Awards, held in Bogota, Colombia, on March 20, 2024.
This prestigious accolade solidifies Barbados’ place because the premier vacation spot for route growth and advertising and marketing help methods throughout the Americas.
Celebrating collaborative achievements
The Routes Americas Awards highlight the distinctive accomplishments of the air service growth neighborhood, highlighting the collaborative efforts amongst airways, airports, and the locations they serve.
Thought to be essentially the most esteemed recognition in route growth, these awards emphasize the pivotal function of partnerships in driving international air connectivity.
Minister Gooding-Edghill applauds success
Minister of Tourism and Worldwide Transport, Ian Gooding-Edghill, lauded the victory, affirming Barbados’ standing as a frontrunner within the Americas.
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He emphasised the boldness that airline companions have within the vacation spot, citing the award as a testomony to the profitable partnerships and achievements in enhancing Barbados’ enchantment.
Constructing robust partnerships for sustainable progress
Barbados’ strategic deal with nurturing alliances with airways and trade stakeholders has performed a pivotal function in boosting capability and fostering sustainable tourism progress.
This strategy has bolstered confidence amongst companions, driving elevated accessibility to the vacation spot.
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Resilience amidst challenges
Regardless of challenges, Barbados has showcased exceptional resilience and dedication in revitalizing the tourism sector and enhancing accessibility for vacationers from key markets within the Americas.
This dedication has underscored Barbados’ enduring enchantment and attractiveness to vacationers.
Expressing gratitude and dedication
Eusi Skeete, Director at BTMI Canada, expressed gratitude for the popularity, emphasizing the significance of robust relationships with airline companions and focused advertising and marketing initiatives in stimulating demand.
Equally, Peter Mayers, Director of BTMI USA, reiterated their dedication to advancing community growth plans and pledged unwavering help to companions for mutual success.
A testomony to excellence
This important win on the Routes Americas Awards reaffirms BTMI’s dedication to excellence in air service growth and vacation spot advertising and marketing.
As Barbados continues to prioritize sustainable tourism progress and forge strategic partnerships, this accolade serves as a testomony to its unwavering pursuit of excellence within the tourism trade.
