Sara Misir, the Caribbean’s sole Components Lady race automobile driver, is revving up for the 2024 season with a serious enhance—she’s landed an endorsement take care of Pink Stripe, championing their Drink & Dwell Responsibly and Heineken 0.0 manufacturers.
On this profitable partnership, Misir, who beforehand competed within the GT Cup within the UK in the course of the 2022 and 2023 seasons, will take middle stage in Pink Stripe’s Drink and Dwell Responsibly marketing campaign. This implies you’ll see her throughout varied digital and conventional media platforms, in addition to making appearances on behalf of Heineken 0.0.
The thrilling announcement occurred at Pink Stripe’s headquarters on Spanish City Street earlier this week.
Dianne Ashton-Smith, Pink Stripe’s head of company affairs, expressed enthusiasm concerning the collaboration, stating, “We’re thrilled to welcome Sara to our Drink & Dwell Responsibly and Heineken 0.0 campaigns. The duality of this partnership goals to strengthen the message of accountable ingesting with Sara’s assist, highlighting that in terms of choosing a chosen driver on an evening out, ‘The Finest Driver’ to decide on is all the time the one which hasn’t had a drink – until that drink is Heineken® 0.0.
“Sara, who brings her star energy to assist promote accountable ingesting to new and related audiences, can successfully convey this message to our customers, driving residence the significance of constructing accountable decisions. That is significantly important as Sara is breaking obstacles in a historically male-dominated sport, exemplifying the ability of inclusion and turning into a beacon of inspiration. What a exceptional solution to kick off Worldwide Ladies’s Day this week, themed “Encourage Inclusion,” famous Ashton-Smith.
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Good partnership
For Misir, this partnership is an ideal match. “Right here’s to Heineken and their ‘Drink and Dwell Responsibly’ initiative. I’m delighted to drive residence the significance of highway security. It’s easy: pace belongs on the observe, not on our roads, and when you’re ingesting earlier than driving, seize a Heineken 0.0 as a substitute.”
Misir additionally famous the connection between Heineken and Components 1, expressing her pleasure about aligning herself with Heineken 0.0 as a Components Lady driver.
Sports activities Minister Olivia Grange’s consultant, Alli McNab, counseled Sara Misir, emphasizing her as a beacon for gender equality and praising Pink Stripe for together with her in a marketing campaign selling accountable ingesting.
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Misir’s 2024 racing season kicks off on April 1 at JRDC’s Carnival of Velocity at Dover Raceway in St. Ann. She’s set to compete in additional races on Might 26, July 7, August 4, and October 21 to spherical out her 2024 Modified Manufacturing Class 4 racing calendar.
Learn: Sara Misir’s stellar performances earn her third-straight Motorsport Athlete of the Year Award
