LOS ANGELES – Beyoncé Knowles-Carter has unveiled Cécred, a groundbreaking haircare line that merges world traditions with cutting-edge science. The model’s Basis Assortment options revolutionary keratin restoration expertise designed to visibly strengthen and revive hair well being.
Impressed by various hair rituals worldwide, Cécred’s merchandise are enriched with a mix of pure elements akin to butters, oils, honey, and fermented rice water. This distinctive formulation goals tonourish hair and promote total hair well being. The Basis Assortment consists of eight merchandise that cleanse, situation, and restore hair.
“As a Black founder, I wanted to concentrate on addressing the precise wants of textured hair,” mentioned Beyoncé Knowles-Carter, founder, and chairwoman of Cécred.
” I wished to prioritize scientific innovation and product efficiency to create a line that celebrates hair in all its kinds and dispels myths and misconceptions.”
Knowles-Carter’s lifelong expertise with haircare, together with her time spent in her mom’s salon, impressed her to develop Cécred.
He mom,Tina Knowles, joins Cécred as vice chairwoman, bringing her 40 years of experience as a hairstylist, salon proprietor, and entrepreneur to the model.
Cécred’s key innovation is its Bioactive Keratin Ferment, a patent-pending expertise that mixes wool-derived keratin, honey, and lactobacillus ferment. This components penetrates deep into the hair cortex to restore and strengthen broken hair, with out using silicones that merely masks injury.
“We’ve carried out in depth analysis and testing to make sure that our merchandise ship on their guarantees,”mentioned Cécred CEO Grace Ray “Our dedication to inclusivity and performance-driven options units us aside within the haircare trade”
Along with its concentrate on product high quality, Cécred is devoted to supporting the stylist group. The model has partnered with BeyGOOD, Knowles-Carter’s philanthropic basis, to determine the BeyGOOD x Cécred Fund. This fund will present cosmetology college scholarships and salon enterprise grants, aiming to empower professionals and foster expertise inside the trade.
Cécred’s Basis Assortment is now out there on their web site, providing a spread of merchandise designed to cleanse, situation, and restore hair for all textures and kinds.
