Jamaica’s Prime Minister Andrew Holness has urged the Ministry of Tourism and key stakeholders in Jamaica’s tourism sector to boost and diversify the nation’s tourism choices.
Addressing an viewers at a guide launch occasion for Tourism Minister Edmund Bartlett on a Wednesday night, Prime Minister Holness emphasised that worldwide vacationers are in search of experiences past the normal attract of solar, sea, and sand.
A requirement for enhanced customer experiences
Prime Minister Holness harassed the necessity for native stakeholders to raise the standard of choices accessible to vacationers.
He argued that an growth of Jamaica’s tourism product wouldn’t solely entice a bigger inflow of holiday makers but additionally make sure the sustainability and long-term progress of the business.
Holness emphasised, “Jamaica has to strategically now search to recraft and reposition itself whether it is to get future progress in tourism. So we’re getting progress now and Ed [Bartlett] is excellent at being an excellent cheerleader for that, however…we will do extra and we will do higher in our tourism.”
A imaginative and prescient for the long run
With a forward-looking perspective, Prime Minister Holness expressed the need to see substantial progress within the variety of accessible lodging in Jamaica. Nonetheless, his imaginative and prescient extends past merely growing the variety of rooms.
He emphasised the significance of making certain that, a decade or extra from now, these lodging proceed to be occupied by enthusiastic vacationers who discover the island past their resort confines.
Holness added,”We’re going to get extra rooms, little doubt, and we’re seeing that already, however we need to ensure that 10 years from now, 15 years from now, 20 years from now, these rooms can proceed to be stuffed however we need to make sure that our vacationers usually are not simply confined to their rooms or their resorts. We need to see the vacationers on our streets, in our cities, in our area people.”
A name for making certain vacationer security
Along with selling enhanced experiences for guests, Prime Minister Holness referred to as upon Jamaicans to prioritize the protection and well-being of vacationers throughout their keep on the island.
Jamaica has already established itself as a preferred vacation spot, having welcomed greater than 4 million guests the earlier 12 months.
