Over a decade after releasing the large dancehall hit ‘Clarks’ along with his then-mentor Vybz Kartel, dancehall star Popcaan has collaborated with the shoe model.
Clarks introduced the collaboration with a mini industrial on social media the place Popcaan is seen in Somerset England, seeking the Clarks Orginials headquarters.
The video showcased the brand new shoe, a Wallabee design with a daring purple colour scheme and hanging camo print complemented by Popcaan’s signature “Unruly” wording all through the sample and insole.
Clarks Originals stated within the publish that the brand new design will likely be made out there on November 10 at chosen Jamaican retailers together with Signature Model, Trevor’s Clothes, Equipment and Collectibles, Trend Specific and Cann’s Originals.
This collaboration can even be out there by way of Clarks UK, US, EU, Japan and China, and in Clarks Originals shops in London, Manchester, Osaka, Tokyo and Beijing.
The collaboration is a full circle second for the deejay, who had his large break in dancehall in 2010 with “Clarks”, a collaboration with Vybz Kartel. The success of the music prompted a nationwide spike in gross sales of the British shoe. In 2011, Popcaan obtained the Excellence in Music and Leisure (EME) Award for Greatest New Artist — Male and Collaboration of the Yr for “Clarks”, which additionally received Track of the Yr — Dancehall.
Clarks: A part of Jamaican trend
The British shoe model has lengthy been a part of Jamaica’s trend tradition, even previous to the nation’s independence.
In 2021, Clarks paid homage to the island with a “Jamaica Pack” comprising the Desert Boot, Desert Trek and the Wallabee, every shoe is wearing shades of yellow, inexperienced and black as a nod to the Jamaican nationwide flag.
The corporate additionally introduced a number of neighborhood initiatives via a partnership with Clarks model ambassador, Jamaican-born British footballer Raheem Sterling, who has his personal Clarks shoe.
Earlier this 12 months, the model additionally launched a dancehall assortment.
